To interpret the Y-3 Spring/Summer 2018 collection and create visually impactful content for the retailer flannels. The content was required to run across flannels’ online channels.
Drawing from the minimal, modernist aesthetic of Y-3, we created a video to highlight the key styles from the SS18 collection. The video was interspersed with glitches and light bleeds to showcase the collection in a more dynamic way. The video and its accompanying digital assets were released across Flannels’ stores and digital channels.