To design a storytelling moment for the Tottenham Hotspur Stadium, to create inspiring experiences for visiting fans. The experience was required to run across the club store, product customisation, events space, and the Warmington House heritage museum.
– OUR APPROACH
Dynamic lines: a visual identity inspired by the lines of the football pitch and inspired by the tactics of the game. By triangulating different views of THFC’s cockerel logo, the Dynamic lines are created.This formed the basis of an activation that included ambient graphics, shareable brand moments, wayfinding and textural finishes.