The new home of THFC needed to resonate with the fans and all those who will visit it. Rising from the past glories of White Hart Lane the journey around the concourses needed to relate, engage and inspire in equal measure. With the club's rich history our brief was to make the new stadium feel like home for every Spurs fan now and long into the future.
Working alongside the THFC Marketing team we built a series of stories based around the past, the present and the future of this famous club. References to White Hart Lane include the terraces in the shelf bar, the old pitch markings and the final game of the season. Bold colourful interpretations of the pitch markings in the family area with opportunities for selfie moments with the players to the concourse art gallery showcasing local artists work, a first for a stadium and not forgetting the fans themselves who appear in the photo montages.